Information We Collect

We collect different types of information from you, depending on how you interact with our Portal. This information may include:

1. Personal Information You Provide Directly

• Contact Information: When you register an account, request property information, contact a real estate agent through our platform, subscribe to newsletters, or communicate with us in any way, we may collect your name, email address, phone number, and postal address.

• Account Information: If you create an account on our Portal, we collect your username, password, and other profile details you choose to provide, such as your interests, preferred communication methods, or profile picture.

• Property Search Criteria and Preferences: When you search for properties, save listings, set up email alerts, indicate your preferred locations, property types, price ranges, number of bedrooms/bathrooms, amenities, or other specific criteria, we collect this information to personalize your experience and provide relevant search results and recommendations.

• Communication Data: Records of your communications with us and with real estate professionals through our Portal, including emails, chat messages, contact forms, and call logs (if call tracking or facilitation is offered through our platform). This includes the content of your messages and the date and time of the communication.

• User Content: Any content you submit or upload to the Portal, such as property reviews, ratings, saved notes on listings, forum posts (if available), public profile information, or any other information you voluntarily share.

• Transaction Information: If our Portal facilitates any financial transactions (e.g., for premium features, advertising services for agents, or potential future direct transaction capabilities), we may collect necessary payment information, such as billing address and payment method details. Please note that sensitive payment information is typically processed by secure third-party payment processors, and we do not directly store your full credit card details on our servers.

• Feedback and Surveys: Information you provide when participating in surveys, polls, or providing feedback about our Portal, services, or your experience. This helps us improve our offerings.

• Information Provided in Forms: Any information you provide when filling out forms on our Portal, such as contact forms, showing requests, or application forms for specific properties (where facilitated).

2. Information We Collect Automatically

• Usage Data: We collect information about how you use our Portal, including the pages you visit, the listings you view, the searches you perform, the features you interact with, the links you click, the time and date of your access, the duration of your sessions, the sequence of pages you visit, and other usage statistics.

• Device Information: We collect information about the device you use to access our Portal, such as your IP address, browser type and version, operating system, device model, device identifiers (e.g., UDID, IMEI, MAC address), mobile network information, screen resolution, and language preferences.

• Location Data: With your explicit consent, we may collect precise location data from your device (e.g., through GPS, Wi-Fi, or cellular network information) to provide location-based services, such as showing nearby properties, suggesting local amenities, or personalizing search results based on your current location. You can typically manage or disable location services through your device settings. We may also collect general location information based on your IP address.

• Cookies and Similar Technologies: We use cookies, web beacons, pixels, and other tracking technologies to collect information about your browsing activities and preferences. These technologies help us to:

• Essential Cookies: Enable core functionality of the Portal, such as user login, session management, and security features.

• Performance Cookies: Analyze how you use our Portal (e.g., which pages you visit most often, error messages encountered) to improve its performance and user experience.

• User Content: Remember your preferences (e.g., language settings, saved search filters, display preferences) to enhance your experience.

• Advertising Cookies: Deliver targeted advertisements based on your interests and browsing behavior on our Portal and across other websites and platforms. These cookies may be set by us or by third-party advertising partners.

• Analytics Cookies: Help us understand how users interact with our Portal, track website traffic, and measure the effectiveness of our marketing campaigns. We may use third-party analytics tools like Google Analytics. You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our Portal. We may also implement a cookie consent management tool on our Portal to allow you to customize your preferences.

• Server Logs: Our servers automatically record information when you access or use our Portal, including your IP address, browser type, referring/exit pages, timestamps, and the files you view on our site.

3. Information from Third-Party Sources

• Service Providers: We may receive information about you from third-party service providers who assist us with various functions, such as hosting, data analysis, email delivery, marketing, advertising, payment processing, customer support, identity verification, and analytics.

• Social Media Platforms: If you interact with our Portal through social media (e.g., by logging in with your social media credentials, sharing listings on social media, or connecting your social media accounts to our Portal), we may receive information from the social media platform in accordance with their privacy policies. This may include your public profile information, email address, and friends list, depending on your privacy settings on the platform.

• Real Estate Professionals: Real estate agents, brokers, and developers who list properties on our Portal may provide us with information about you if you express interest in their listings or contact them through our platform. This may include details of your inquiries and interactions.

• Publicly Available Information: We may collect information about properties and related details (e.g., property specifications, ownership information) from publicly available sources to enhance our Portal's content and features.

• Business Partners: We may receive information about you from our business partners, such as lead generation services or referral partners, if you have interacted with them and expressed interest in real estate services.

How We Share Your Information

We may share your personal information with the following categories of recipients:

• Real Estate Professionals: When you express interest in a property or contact a real estate agent through our Portal, we will share your contact information and relevant details of your inquiry (e.g., property ID, specific questions) with the involved real estate agents, brokers, or developers to facilitate communication and provide you with the requested services.

• Service Providers: We engage third-party service providers to perform various functions on our behalf, such as hosting, data analysis, email delivery, marketing and advertising services, payment processing, customer support, identity verification, mapping services, and analytics. These service providers have access to your personal information only to perform their services and are contractually obligated to protect it in accordance with this Privacy Policy and applicable data protection laws.

• Business Partners: We may share aggregated or anonymized demographic and usage information with our business partners, such as advertisers, property data providers, or referral partners. This information does not directly identify you. We may also share your information with business partners if you have explicitly consented to such sharing for specific services or offers.

• Affiliated Companies: We may share your information with our subsidiaries or affiliates for internal business purposes, such as improving our services, offering you integrated features, and for marketing purposes consistent with this Privacy Policy and your preferences.

• Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or other business transaction, your information may be transferred to the acquiring entity or third party involved, subject to the terms of this Privacy Policy or a new privacy policy provided to you. We will provide notice if your personal information becomes subject to a different privacy policy as a result of the transaction.

• Legal Requirements: We may disclose your personal information if required to do so by law or in response to a valid legal request, such as a subpoena, court order, search warrant, or government investigation. We will make reasonable efforts to notify you of such a disclosure, unless prohibited by law.

• Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others, including investigating potential violations of our Terms of Service, detecting and preventing fraud, or responding to an emergency.

• With Your Consent: We may share your personal information with third parties for other purposes when we have your explicit consent to do so.

Your Rights and Choices

You have certain rights regarding your personal information under applicable data protection laws, which may include:

• Right to Access: You have the right to request access to the personal information we hold about you and to receive a copy of it.

• Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal information we hold about you.

• Right to Erasure (Right to be Forgotten): In certain circumstances, you have the right to request the deletion of your personal information.

• Right to Restriction of Processing: You have the right to request the restriction of the processing of your personal information in certain circumstances, such as when you contest the accuracy of the data or object to the processing.

• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller, where technically feasible and applicable.

• Right to Object: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing or processing based on our legitimate interests.

• Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal.

• Rights Related to Automated Decision-Making: You may have the right not to be subject to decisions based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless there is a legal basis for such processing.

• Right to Lodge a Complaint: You have the right to lodge a complaint with a relevant data protection authority if you believe that our processing of your personal information infringes applicable data protection laws.

To exercise any of these rights, please contact us using the contact information provided in Section 7 below. We may need to verify your identity before processing your request. Please note that there may be limitations to these rights, and we may be entitled to retain certain information for legal or legitimate business purposes.

Regarding your choices:

• Managing Cookies: You can typically control cookies through your browser settings. You can set your browser to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our Portal. You may also be able to manage your cookie preferences through a cookie consent management tool on our Portal (if available).

• Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails from us by following the unsubscribe instructions provided in those emails or by adjusting your communication preferences in your account settings (if applicable). You may still receive administrative and transactional emails related to your account and services.

• Location Data: You can control the collection of precise location data through your device settings. You can disable location services for our Portal at any time.

• Account Closure: You can close your account at any time. Upon your request, we will delete your personal information as required by applicable law, although we may retain certain information for legal or legitimate business purposes.

Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption: We use encryption technologies, such as Secure Socket Layer (SSL), to protect sensitive information transmitted between your browser and our servers. We may also encrypt stored data where appropriate.

• Firewalls: We use firewalls to prevent unauthorized access to our systems and data.

• Access Controls: We implement strict access controls to limit access to personal information to authorized personnel who need to know that information to perform their job duties.

• Regular Security Assessments: We conduct regular security assessments and vulnerability testing to identify and address potential security risks.

• Employee Training: We provide regular training to our employees on data protection practices and security procedures.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security of your information. In the event of a data breach, we will take reasonable steps to notify affected users in accordance with applicable law.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period may depend on the nature of the data, the purpose for which it was collected, our legitimate business interests (e.g., maintaining business records, resolving disputes), and our legal or regulatory obligations (e.g., tax or accounting requirements).

For example, we may retain your account information as long as your account is active and for a reasonable period thereafter to allow for account recovery or if we have a legitimate business need to do so. Communication records may be retained for customer service purposes and to improve our services. Anonymized and aggregated data may be retained indefinitely for analytical purposes.

When your personal information is no longer necessary, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Yello Estates [Insert Physical Address of Yello Estates] Email: [Insert Email Address for Privacy Inquiries] Phone: [Insert Phone Number for Privacy Inquiries (Optional)]

Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, 1 or other factors. We will post any changes on this page and update the "Last Updated" date at 2 the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make significant changes to this Privacy Policy, we will provide more prominent notice, such as through email or a notification on our Portal, as required by applicable law. Your continued use of our Portal after any changes to this Privacy Policy constitutes your acceptance of the revised policy.